Appforma Marketing Program: The Key to SMB Success in 2014

Ever wonder how some of the most successful businesses make their way to the top of the ladder? They make sure to plan their marketing strategy in advance in order to maintain leverage and expand their reach to new and existing customers.

Planning your marketing ahead is key for any business owner that wants to grow in the local market. Having a well established online marketing program that takes into consideration all the aspects of running a small business is the number one factor for successful marketing that will help maximize your marketing efforts. With 2014 right around the corner, it’s extremely important to have a well organized marketing program that will help you get more for your money and generate more sales.

To effectively do this, you need a marketing program that will highlight all the marketing opportunities out there from Christmas, Mother’s day, to Black Friday, and other activities for every day of the year. This way, you can keep in touch with your marketing all year long and stay up-to-date with events that might be important to your clients.

But wait a minute. All of these things usually require a lot of time, money, and know how. So how do we expect you to do all this? We don’t. Which is why we created Appforma to do it for you.

Appforma automated online marketing platform automatically creates a marketing program that takes into consideration all the aspects and limitations that you may have. Whether it’s time, a limited budget, or the lack of know how, our platform was designed in a way that focuses specifically on you and your business interests, the type of business you have, and the resources you have right now, in order to create an effective marketing strategy that will guide you throughout the year.

As part of the marketing program, Appforma already includes 50 activities for every event and marketing opportunity out there and not only plans them for you, but has ready-to-launch campaigns that integrate your marketing resources, like Facebook, Twitter, and email marketing, in order to increase your visibility and exposure to potential customers.

Through its simple and easy to use calendar feature, Appforma platform allows you to review and manage all the activities from one place. It also measures the success of each activity to see what worked and what didn’t (a clear indication of your ROI), so you can duplicate the campaign that was most successful and establish lasting relationships with your target audience, by serving to their needs.

We all like to save time and money, but Appforma just makes it easier to do so.

By using this effective platform, you can enjoy the benefits of a program that will:

  • Keep you organized and prepared so you don’t miss any marketing opportunities

  • Control your budget and focus on the activities and events that are important to you

  • Easily compare and measure the results and goals of each of your marketing activities

  • Coordinate all your marketing resources into one place and utilize everything in a holistic campaign that sends a unified message to all your contacts and generates leads and sales

  • Duplicate successful campaigns and allow you to launch them again with a click of a button

Check out the following screenshots and see how easy it is to use Appforma calendar feature:

1. On the homepage, click on the “Activities” tab and select “Calendar” from the drop down menu.
Screen Shot 2013-12-10 at 10.49.33 AM

2. This is where you can see how your marketing plan for the following month is set up, and what activities you have scheduled. Click on an activity (in green) to make changes, or to see what the expected outcome will be for that specific campaign.
Screen Shot 2013-12-10 at 10.50.00 AM

3. This is an example of a Christmas sweepstakes campaign.
Screen Shot 2013-12-10 at 11.19.27 AM

4. Once you enter the selected campaign, this is where you get an idea of the results you should be expected to see with the budget you are willing to put into your marketing.
Screen Shot 2013-12-10 at 11.34.34 AM

Make 2014 your best year ever with a marketing program that will make your business grow, and see what Appforma can do for you!

Click here to start your marketing campaign and be one step ahead of the game!