DesignOne Japan & Appforma Partner to Distribute Appforma’s Marketing Platform to Small and Local Businesses in Japan

On August 20th, 2015, DesignOne Japan Inc. (DOJ, CEO: Yasuo Takahata, and Appforma Ltd. (Appforma, CEO: Zvika Enav, announced their partnership to distribute Appforma’s Automated Marketing Platform to DesignOne Japan’s existing customer base, many of which are small and local businesses in Japan.



DOJ, established in 2005, will have exclusive rights to act as Appforma’s distribution channel in Japan. DOJ’s main grip on the SMB market in Japan is achieved through, a leading viral shop search portal owned and operated by DOJ. DOJ plans to utilize their accumulated knowledge in Web Marketing for SMBs to offer Appforma as an innovative Social Marketing tool to their SMB customers.

Appforma, established in 2011, is a fully automated, self-service, one-stop shop, marketing platform for SMBs, serving thousands of businesses worldwide. Appforma is an award winning company, recognized at Facebook’s Preferred Marketing Developers Innovation Competition as “an outstanding marketing solution for small businesses”.

Appforma’s solution automatically generates a 12-month marketing program with weekly ready to launch campaigns specifically designed for the business based on its vertical. The campaigns are executed via email marketing, social marketing, and automated advertising and include auto-generated landing pages and loyalty program activities.

DOJ is Appforma’s first distribution partner in a non-English speaking market. “Our strategy was originally focusing, and still is, on the US market” said Zvika Enav, Appforma CEO. “But as the company grows, one of its major goals became to expand globally through strategic partnerships. DesignOne Japan is the perfect partner for us to enter Japan, one of the most interesting and attractive markets in the world”.

Appforma adds AWeber, Benchmark Email, and GetResponse integration

If you use either AWeber, Benchmark Email, or GetResponse for your email marketing, you can now connect them to your Appforma account.

Choose your provider from the list below:
Choose contact source

Then, follow the instructions on how to log in to your provider’s account.

For more information on how Appforma can help you grow your email marketing list, check out our previous blog post.

Appforma is a Finalist for the 2014 Red Herring Top 100 Europe Award

Appforma announced today it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion: they include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was rewarding, beyond all expectations” said Alex Vieux, publisher and CEO of Red Herring. “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Appforma shows great promise and therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2014 crop will grow into some amazing companies that are sure to make an impact.”

Finalists for the 2014 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 7-9, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of April 9 at the event.

Appforma eCommerce Promotions: Everything you need to successfully promote your business online

With the explosive, continuous growth of the online retail market, more and more retailers are taking their businesses online to keep up with the Joneses, stay current and even, stay afloat. As a result, online marketing has become a basic survival tool.

Online Marketing – The good, the bad and the seriously ugly

eCommerce promotions with AppformaMost online retailers today, both large and small, advertise their products on Google and send traffic directly to their product in their shopping cart. In general this is an O.K. idea, however, for small businesses, one major problem commonly crops its ugly head. That problem is Key Word Competition.

Increasingly, small businesses find themselves fighting a key-word war that they simply cannot win. This is mainly due to the fact that the industry giants (BestBuy, Amazon, BlueNile, etc.) simply have way more $$$ than they do. Of course, the only real winner of this war is Google. A great company we all agree, but clearly not always the best way to get positive ROI for small businesses online marketing efforts.

And if that wasn’t bad enough, the above situation also causes the contrasting issue of those very same small businesses needing to compete with the low prices of industry giants. Again, not an ideal situation.

So, what to do?

First, as a small business, you need to realize and repeat the following mantra to yourself:

“Low prices and high marketing budgets are not my forte.”

Let’s say that again shall we?

“Low prices and high marketing budgets are not my forte.”

Ok, so now that we’ve got that covered, let’s identify what is your forte: Personal service and locality. Yup, these two little gems are your secret weapon to retaining customers and gaining repeat orders at a level far higher than any giant corporation.

But what about new business, you ask?

Much like the old “HiLo” tactic of supermarkets before Walmart conquered the world with everyday-low-prices; you need to remember the following three magic words: “Promotions, promotions, promotions.”

That’s right. You simply give away or discount a product and by doing so, get many more people interested in buying that product.

For example:

Let’s say you own an online camera store. You do a Valentine’s Day sweepstake saying “Capture your love in HD”, and at the same time, give away a FREE quality camera.

Here, you are advertising the promotion, not the product: “Valentine’s Day Camera giveaway sweepstakes”.

Now, sit back and watch the magic happen. You’ll get:

  1. Higher Conversion Rates: Your ad conversion is higher because people like getting cameras for free much more than they like paying for them.
  2. Instant Free Leads: Let’s say 100 users joined your sweepstakes. One user got a free camera, but 100 potential shoppers gave you their personal contact (email, phone, location, gender).
  3. Access to New Business. Now, you can send an email (for free) with a small incentive that may convert those same potential buyers into real money-spending shoppers. (We’ll discuss customer conversion in further detail later in our “lead nurturing’ article).

That’s where Appforma comes in…

Appforma does it all for you!

That’s right. Everything we’ve just outlined above can be done for you in seconds by Appforma; the promotions, the ads, the emails, loyalty schemes, graphics, text, setup and execution. Everything!

Let Appforma take the headache out of Online Marketing for you, so that you can worry less about new business and focus more on your core expertise; customer retention for repeat orders.

Appforma – Always Marketing For You!

Appforma – Now Available on Wix: All your website and online marketing needs in one place!

Appforma’s automated marketing platform for small businesses is LIVE on Wix!
Now, for the first time ever, millions of small businesses working on Wix’s do-it-yourself website builder can benefit from a fully automated, 12-month marketing program designed to promote their website, get new leads and retain customers.

Appforma, the ideal complementary product for your business

By installing Appforma on your website directly from Wix market, Appforma, the world’s best automated marketing platform for small businesses can now automatically publish promotions and send traffic directly to your website.

Appforma's promotion on a Wix webiste - as art of an automated marketing campaign

And the results… speak for themselves

Wix users are AMAZING! Already, 27% of Wix’s users who are using Appfrma have launched their first multi-channel campaign immediately after signup. This means that they have taken full advantage of Appforma promotions, email marketing, social postings, advertising, and more, to boost their business or website and take potential sales to the max.

Go WiX/Appforma Combo!

Holistic Marketing Automation: Every SMB Owner’s Dream

What would you say are the top three factors that most small business owners lack when it comes to their online marketing? Most people lack the time, sufficient funds, or the necessary knowledge and resources to effectively promote themselves in the digital world, or cannot afford hiring expert help.

Marketing automation presents a perfect solution for small businesses who are looking to make a breakthrough in the digital world. It offers a systematic and organized way of marketing, and provides a place that fully integrates all your marketing activities into one ready-to-launch campaign, without the need of human resources.

What you really need is a holistic marketing automation program that takes into consideration the most essential factors we touched upon above so you don’t miss out on a marketing opportunity. Sound almost too good to be true?

This is where Maverick comes in.

Maverick’s simple and easy-to-use automated marketing platform includes all the aspects and resources you need in order to effectively promote your business. It creates ready-to-launch campaigns that include Facebook advertising, social posting, email marketing, social contests, promotions and polls, a Loyalty Program and retention activities, and converts traffic into leads and sales, with just a click of a button and all at a reasonable price.
Even more than that, Maverick acts as your own personal copywriter, designer, and manager, by providing content for each campaign and being there throughout the whole marketing process in order for you to be able to focus on other aspects of your business.

Maverick breaks down the overwhelming process of marketing and works under the restraints of a small budget to help you expand your reach to new customers and achieve real results in a matter of minutes.

Its 12 month program with 50 marketing activities offers you a chance to track the success of your campaigns so you can duplicate the ones that were the most successful in the past. More importantly, it allows you to retrieve information about your users (such as their gender, email, birthday, etc) in order to send a unified message about various promotional offers, and establish long lasting relationships to ensure that you are getting your money’s worth.

For the less tech savvy small business owner, a new year means turning a new page when it comes to online marketing. Forget about doing it all yourself this year. Maverick’s platform offers a solution that was made for you to enjoy!

Its benefits include:

-> Ready-to-launch campaigns that make it easy to stay in touch with new and existing customers

-> A marketing program that’s simple and easy to use

-> Ability to generate leads and sales immediately

-> Ensures proper conversion of visitors into customers

-> An analytics feature that allows you to track your success (ROI)

-> A chance to duplicate campaigns that were successful in the past

Click here to start enjoying the benefits of Maverick’s platform, and make sure your 2014 marketing is done right!

Appforma Marketing Program: The Key to SMB Success in 2014

Ever wonder how some of the most successful businesses make their way to the top of the ladder? They make sure to plan their marketing strategy in advance in order to maintain leverage and expand their reach to new and existing customers.

Planning your marketing ahead is key for any business owner that wants to grow in the local market. Having a well established online marketing program that takes into consideration all the aspects of running a small business is the number one factor for successful marketing that will help maximize your marketing efforts. With 2014 right around the corner, it’s extremely important to have a well organized marketing program that will help you get more for your money and generate more sales.

To effectively do this, you need a marketing program that will highlight all the marketing opportunities out there from Christmas, Mother’s day, to Black Friday, and other activities for every day of the year. This way, you can keep in touch with your marketing all year long and stay up-to-date with events that might be important to your clients.

But wait a minute. All of these things usually require a lot of time, money, and know how. So how do we expect you to do all this? We don’t. Which is why we created Appforma to do it for you.

Appforma automated online marketing platform automatically creates a marketing program that takes into consideration all the aspects and limitations that you may have. Whether it’s time, a limited budget, or the lack of know how, our platform was designed in a way that focuses specifically on you and your business interests, the type of business you have, and the resources you have right now, in order to create an effective marketing strategy that will guide you throughout the year.

As part of the marketing program, Appforma already includes 50 activities for every event and marketing opportunity out there and not only plans them for you, but has ready-to-launch campaigns that integrate your marketing resources, like Facebook, Twitter, and email marketing, in order to increase your visibility and exposure to potential customers.

Through its simple and easy to use calendar feature, Appforma platform allows you to review and manage all the activities from one place. It also measures the success of each activity to see what worked and what didn’t (a clear indication of your ROI), so you can duplicate the campaign that was most successful and establish lasting relationships with your target audience, by serving to their needs.

We all like to save time and money, but Appforma just makes it easier to do so.

By using this effective platform, you can enjoy the benefits of a program that will:

  • Keep you organized and prepared so you don’t miss any marketing opportunities

  • Control your budget and focus on the activities and events that are important to you

  • Easily compare and measure the results and goals of each of your marketing activities

  • Coordinate all your marketing resources into one place and utilize everything in a holistic campaign that sends a unified message to all your contacts and generates leads and sales

  • Duplicate successful campaigns and allow you to launch them again with a click of a button

Check out the following screenshots and see how easy it is to use Appforma calendar feature:

1. On the homepage, click on the “Activities” tab and select “Calendar” from the drop down menu.
Screen Shot 2013-12-10 at 10.49.33 AM

2. This is where you can see how your marketing plan for the following month is set up, and what activities you have scheduled. Click on an activity (in green) to make changes, or to see what the expected outcome will be for that specific campaign.
Screen Shot 2013-12-10 at 10.50.00 AM

3. This is an example of a Christmas sweepstakes campaign.
Screen Shot 2013-12-10 at 11.19.27 AM

4. Once you enter the selected campaign, this is where you get an idea of the results you should be expected to see with the budget you are willing to put into your marketing.
Screen Shot 2013-12-10 at 11.34.34 AM

Make 2014 your best year ever with a marketing program that will make your business grow, and see what Appforma can do for you!

Click here to start your marketing campaign and be one step ahead of the game!